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Press Release Source: Harris Interactive
TRIA International Research and Consultancy Joins Harris Interactive Global
Network
Wednesday March 9, 3:09 pm ET
– Turkey serves as a gateway into Eastern Europe, the Middle East and
Central Asia
ROCHESTER, N.Y., March 9 /PRNewswire/ — Harris Interactive® (Nasdaq: HPOL –
News) announces that TRIA International Research and Consultancy, a
full-service global market research and consulting company in Turkey, has
become the newest member of the Harris Interactive Global Network.
TRIA, headquartered in Istanbul, was established in October 2000 and its
management offers more than 20 years of dynamic market research experience
to a broad variety of industries. Sectors include automotive, chemicals,
construction, fast-moving, jewelry, logistics and management performance,
oil and gas, pharmaceutical, retailing, and telecommunications. Data
collection methods include desk research, quantitative research (CAPI,
face-to-face, mail and telephone interviews) and qualitative research with
focus groups and in-depth interviews. TRIA offers market research services
in Turkey, and through its business partners in Armenia, Azerbaijan,
Bulgaria, Georgia, Romania, Russia, Ukraine, and in Central Asia.
“We are very pleased to welcome TRIA, a firm that offers premier research
capabilities for a diverse list of practice areas, as the newest member of
our global network,” stated David Vaden, executive vice president and chief
strategy officer for Harris Interactive. “We are excited to offer our
clients the opportunity to gain consumer and business insights into this
region that serves as a gateway to Eastern Europe, the Middle East and
Central Asia.”
“Joining the Harris Interactive Global Network will help us gear up the
speed of growth of TRIA,” stated Melih Yurdagul, managing director of TRIA
International Research and Consultancy. “We are pleased to have our local
and international skills and capabilities endorsed by our affiliation with
Harris Interactive. New product and service offerings as well as the
implementation of state-of-the-art Harris Interactive online research
technology will definitely help our clients make better use of research in
the region.”
About the Harris Interactive Global Network
The Harris Interactive Global Network, an international network of affiliate
market research firms, was established in 1992. Today, there are more than a
dozen global network members, representing Africa, Asia, Australia, the
Caribbean, Eastern and Western Europe, Central/North/South America, and the
Middle East. Member firms exchange research expertise and provide the
resourcefulness of local-country knowledge.
Though affiliated with Harris Interactive, global network members operate as
totally independent market- and opinion-research firms. For more information
about the Harris Interactive Global Network, go to
.
About Harris Interactive®
Harris Interactive Inc. ( ), the 15th
largest and fastest-growing market research firm in the world, is a
Rochester, N.Y.-based global research company that blends premier strategic
consulting with innovative and efficient methods of investigation, analysis
and application. Known for The Harris Poll® and for pioneering
Internet-based research methods, Harris Interactive conducts proprietary and
public research to help its clients achieve clear, material and enduring
results.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.S. offices and wholly
owned subsidiaries: London-based HI Europe ( ),
Paris-based Novatris ( ), Tokyo-based Harris
Interactive Japan, through newly acquired WirthlinWorldwide, a Reston,
Virginia-based research and consultancy firm ranked 25th largest in the
world, and through an independent global network of affiliate market
research companies. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit
.
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