PUBLIC RELATIONS IN INFORMATION TECHNOLOGIES AREA IN ARMENIA SEMINAR
HELD IN TSAKHKADZOR

YEREVAN, June 6. /ARKA/. Public Relations in Information Technologies
Area in Armenia seminar was held last weekend in
Tsakhkadzor. Executive Director of Enterprise Incubator Foundation-
EIF – Bagrat Yengibaryan said it is necessary to understand today how
much IT-related problems are comprehensive to ordinary people. In his
words, there is an opinion that IT area capability and development and
its further success is connected with public awareness. “The area is
interesting not only in itself, but also constitutes a significant
impetus for development of other areas, particularly advanced
technologies”, Yengibaryan said. In his opinion, the key problem in
the course of work with media is connected with the complexity the
problems. He said explanation of the problems not always produces
results. The EIF Executive Director said constant search of intrigue
and news in IT area is not always effective. “We are trying to
understand how such an intermediate kink as mass media can present IT
goals to private sector and community”, Yengibaryan said. In his
words, the main aim of the seminar was to understand stile of
journalists’ activity, not inform them. “It is obvious that any area,
upon reaching success, wants to be noticeable, journalists play
exclusive part in this matter”, Yengibaryan said. In his opinion,
previous seminar was one of the most successful ones, as journalists
freely expressed their views and speak on what they interested in. He
thinks right inferences need to be drawn now from the chaotically
raised issues and proposals heard at the seminar. The seminar’s
participants came up with concrete proposals on enhancement of
IT-sphere covering in Armenia. In particular, it was proposed to
create some virtual territory to be in touch with the journalists
engaged in this area, to conduct courses to upgrade their
qualification, to take incentive measures for the best IT coverage and
to institute PR specialist or Press Secretary post in IT companies.
The seminar was organized by Enterprise Incubator Foundation in
association with P. aRt company. M.V. -0–

From: Emil Lazarian | Ararat NewsPress