Ancient Mediterranean Recipe Brought To Life In NYC

PR Leap (press release), CA
June 15 2005

(PRLEAP.COM) New York City, NY – Salt & Vinegar, Inc. a new specialty
food company – introduces a line of gourmet pickled vegetables rooted
in an ancient, Mediterranean family recipe. Salt & Vinegar, Inc. has
preserved the flavor of this centuries-old recipe while offering a
fresh, modern look to pickled vegetables.

The company’s product line includes pickled mixed vegetables, pickled
green beans and pickled carrots. Each jar contains a delightful
combination of crisp and crunchy vegetables with a robust,
Mediterranean flavor. Using the freshest of ingredients, their
vegetables are hand-packed and simply preserved in a distinct brine
of salt and vinegar and garnished with fresh dill, garlic and hot
peppers.

In addition, Salt & Vinegar delivers an upscale, modern design to
their packaging rather than the outdated look of most pickled
vegetables. Their products are presented in a glass jar with a
signature silver lid. With this fresh new look and delicious
Mediterranean taste, Salt & Vinegar pickled vegetables make a great
gift or addition to a gourmet gift basket along with cheeses,
spreads, pates and specialty meats.

Salt & Vinegar, Inc. was founded by New York City residents David and
Melanie Koroghlian. The brother and sister team were inspired by a
classic Mediterranean family recipe that had been handed-down from
generation to generation. The recipe and tradition of pickling
vegetables comes from their family in Armenia. “Traditionally,
pickled vegetables were served as part of appetizers in Armenian
families. We have fond memories of our parents making pickled
vegetables every fall just in time to be enjoyed during the
holidays,” says co-founder Melanie. “Today, we have expanded our
horizons and enjoy this delicious food anytime – as an appetizer,
with salads or even as a healthy snack right out of the jar.”

Enjoyed by family and friends over the years, the pair would often
receive requests for their family’s pickled vegetables. In 2004, with
the encouragement of family and friends and the desire to work
together, David and Melanie set off with their family recipe and Salt
& Vinegar, Inc. was born.

“We are excited to introduce our product line and offer a variety of
pickled vegetables,” says David. “As our company grows, we look
forward to expanding our line to include such unique varieties as
pickled asparagus, pickled green tomatoes and a complete line of
organic pickled vegetables. We ultimately envision a collection of
premium, Mediterranean-style specialty food products, each delivered
in unique packaging using the finest ingredients to create classic
Mediterranean flavors.”

The launch of Salt & Vinegar, Inc. comes at a time when the specialty
food industry is embracing Mediterranean cuisine. In the May 2005
issue of The Gourmet Retailer, the trade journal highlights
Mediterranean fare and describes this new food trend as… “Cuisine of
the Year…with the familiar-yet-exotic flavors of Mediterranean
cuisine, it seems inevitable that more products will appear on the
market. Look in the U.S. first for activity in gourmet and natural
food stores, and later for a filtering down of such products to
mainstream supermarkets.”

The company’s complete line of pickled vegetables is available in 16
oz. jars at a suggested retail price of $10.25. For more information
about Salt & Vinegar, Inc. products, visit their website at
or call 212.563.7008.