Second Mobile Comm. Operator – Vivacell To Enter Market in July

SECOND MOBILE COMMUNICATION OPERATOR – VIVACELL TO ENTER ARMENIAN
MARKET ON JULY 1

YEREVAN, June 23. /ARKA/. Second mobile communication operator –
VivaCell (K-Telecom Company trademark) will enter Armenian market on
July 1, stated Hussein Rifai, member of “K-Telecom” Board at today’s
press conference in Yerevan.

He said that the company managed to create a network satisfying the
requirements of the market in record short period after receiving
mobile operator license in November 2004. He noted that the
cooperation with the Lebanese Comium company allowed achieve success,
despite numerous difficulties and obstacles the company faced.
According to him, the cooperation with various suppliers -Intracom,
AlcaTel, Axalto, Eskadenia was decisive factor for the start. “The
single measure of success will come later and will depend on all our
potential clients”, said Rifai. He noted that activities of VivaCell
will mean the start of a new period in the field of telecommunications
in Armenia. Competition in the market will not only mean mobile
communication tariff decrease, but also quality services. “Quality in
the network, quality in the customer care, quality in every single
aspect of our relation with the customer”, stated Rifai.

According to him, it is insufficient to only introduce the technology;
it needs to be adapted by using the local potential and foreign
experience.

VivaCell is the trademark of “K-Telecom” company, which was recognized
by the AR Government winner of mobile communication services tender on
Nov 4, 2004. K-Telecom is included in the Lebanese KT-Holding, which
belongs to the family of Pierre Fatush, the owner of the national
communication operator of Nagorno-Karabakh – “Karabakh-Telecom”.

Note, OTE, Greek Telecommunication Company obtained through an
international tender 90% of shares of ArmenTel Telecommunication
Company for USD 142.42 mln. Till the decision fop the Government of
Nov 4, 2004 “ArmenTel” was the monopolist in the mobile communication
market of Armenia. L.V. -0–