NOBODY WANTED TO PROTECT HIS PRODUCT
A1+
[07:58 pm] 30 March, 2006
The 91.1% of the 500 Yerevan inhabitants who took part in the inquiry
on “Television and Advertisement” want the advertisement broadcasted
on TV to be curtailed.
1.2 % want it to be increased at the expense of the taste and
quality. Only the 7.7 % of the inquiry participants want the
advertisement to remain the same.
The survey conducted by the Public Opinion Survey Centre revealed that
the reason for such sociological state is the advertisement language,
“the non Armenian mentality,” “the advertisement stories indecent
to an Armenian” and nonprofessionalism. When the same inquiry was
made in the regions there nobody turned out to be for the notion of
advertisement, especially when their “favorite serials are interrupted
by Advertisements”.
The Public Opinion Survey Centre organized a discussion today on the
theme “Television and Advertisement” which was but a failure. According
to the director of the Centre Karine Titanyan they also invited the
representatives of main advertising agencies but none of them came
to the arrangement.
Teachers of the Armenian language were present at the discussion who
expressed their attitude towards the “the fact of spoiling the purity
and the luxury of the mother tongue.”
By the way, the deputy of the Language State Board Director Marine
Hovyan was also present and declared that the Board does not have
lingers to control the TV advertisement. They can only hear whereas the
National Committee of Television and Radio can turn to the Court. Thus,
if the expression “special offer for special women” is heard on TV
or on radio nobody can accuse the Language Centre of not fulfilling
its liabilities properly.