STARTING FROM SEPTEMBER CNN TO AIR COMMERCIALS ADVERTIZING ARMENIA AS
COUNTRY OF TOURISM

YEREVAN, MAY 29, NOYAN TAPAN. Starting September 2006, CNN will
advertize Armenia as a country of tourism. RA Minister of Trade and
Economic Development Ara Petrosian stated this on May 25. In his
words, the Armenian TV companies “Armenia” anf “H2” were announced the
winners of the competitions for making 30- and 60-second
commercials. An agreement was reached with the CNN management that
these commercials will be aired 7 times a week.

According to A. Petrosian, a minute of a commercial airing by CNN
costs 800-1,000 USD. In his opinion, it is profitable for Armenia to
pay such a price, since 70% of the countries watch CNN programs. The
deputy minister reminded that each tourist spending 4-5 days in
Armenia Armenai spends on average the same amount as a minute of the
airing of a commercial by CNN costs.

From: Emil Lazarian | Ararat NewsPress