ARMENIAN WINES CAN WIN EUROPEAN MARKET

Armenpress
Aug 31 2006

YEREVAN, AUGUST 31, ARMENPRESS: Armenian wine-makers will have to
drastically improve the quality of their produces in order to win a
place in European markets, Romano Tiogo, the secretary general of
the Venice Trade Chamber, said to a news conference in Yerevan on
August 30.

One of the ways to do so, he said, is to introduce in Armenian wineries
state-of-the-art technology. He said chief managers of 15 Armenian
wineries had visited Italy in July to see modern technology used by
wineries there.

Tiogo said installment of Italian technology in Armenia would not
cost much. He said the demand for wines in Europe grows 5-6 percent
annually and more young people prefer to pay 10-20 US Dollars for a
bottle of a good wine than to buy cheap beer.

He called for more efforts to develop trade between Armenia and Venice
which now stands at only $13.8 million.