Head of Turkish Consumers’ Federation: Boycott L’Oreal this week

Hurriyet, Turkey
Oct 19 2006

The head of the Turkish Consumers’ Federation, Bulent Deniz, has
announced that the French cosmetics brand "L’Oreal" is to be the
focus of this coming week’s boycott against French brands in general
by his group.

Following the French Parliament’s decision to approve a bill calling
for jail time and monetary fines for people publicly denying the
so-called Armenian genocide, the Turkish Consumer’s Federation
announced the start up of a boycott campaign which would target a
different French brand every week. This past week has seen a boycott
of all "Total" products, with a reported 30% drop in sales due to
the boycott.

Items produced under the L’Oreal label include Biotherm, Cacherel,
Garnier, Giorgio Armani, Inneov, Kerastase, Lancome, Matrix,
Maybelline, Ralph Lauren, and Vichy products.

According to a statement from Deniz, L’Oreal has been selling in Turkey
since 1989, and has increased its sales volume across the country 45%
in the past 5 years.