An Alchemist’s Pilgrimage: Best-Selling Author Paulo Coelho’s Journey Among
the Armenians

By Khatchig Mouradian

"The Armenian Weekly"

October 28, 2006

"This book, telling the story of a shepherd boy named Santiago, is about
following your dreams," said my Chinese friend.

"Its message is powerful and simple: If you really believe in something, the
whole universe conspires with you to achieve it. Take it to Beirut with you
and read it," she continued.

Thousands of miles away from home, I was being offered a book I had on my
own bookshelf, but had never read. Thus, on September 10, 2000, in Shenyang,
China, my story with The Alchemist had begun.

As I was reading the book on the plane on my way back, I felt I could easily
relate to the message of the novel: We had to go to far away lands,
sometimes, to find treasures hidden in our backyard.

"I will translate this book to Armenian one day," I thought, as the captain
was announcing our arrival at the Beirut International Airport.

In October 2003, I started interviewing writers, artists and academics from
around the world for the Lebanese-Armenian daily newspaper Aztag. "My first
interviewee ought to be the author of The Alchemist," I thought.

I emailed the author’s literary agency requesting an interview and, much to
my surprise, I received a positive response. One of the top best-selling
authors of the world had agreed to share his thoughts with a small community
newspaper in Beirut.

The last question I asked Paulo Coelho was whether there were plans to
translate his book, The Alchemist, to Armenian. Already translated into 54
languages, I felt it was time Armenians read the book in their mother
tongue. He expressed hope that a publishing house would be interested in
such an endeavor.

On October 30, the interview appeared in Aztag. A few days later, I received
a phone call from the Hamazkayin publishing house in Beirut. "We would love
to have The Alchemist translated to Armenian. Would you be interested in
translating it?" asked the voice on the other side.

I remembered my Chinese friend, Paulo Coelho’s quote about wanting
something, and the wish I had expressed on my flight to Beirut. When we
obtained the rights from Coelho’s literary agency, the shepherd boy Santiago
in me was thrilled.

A year later, I was holding the first copy of my translation of The
Alchemist. I flipped to page 5 where the Translator’s Foreword appeared,
titled "the 55th [translation]." There, I had told my story with the book,
without knowing it was not yet over. In a few hours, I had a plane to catch
to Yerevan, where I would be joined by Paulo Coelho himself for a series of
book events.

The Pilgrimage

A large crowd of journalist, photographers and cameramen had gathered right
outside the VIP Lounge at the Zvartnots Airport in Yerevan. "Where is
Khatchig?" asked the man in dark clothes coming out of the VIP room. As I
approached and we embraced, he made his first statement to the media: "He is
too young to be a translator."

"And too old to be Santiago," I thought.

"The Pilgrim has arrived to the land of Pilgrimages: to yerkir Hayastan,"
wrote the daily Hayastani Hanrapetudyun a few days later.

As Armenia was bracing for the greatest literary events in its history,
Coelho had other things in mind. He had an Armenian driver, he went to
Armenian restaurants in Paris, he had met many Armenians in the Diaspora and
heard so much about their heritage and their country, and now, he was on a
pilgrimage to discover both, first-hand.

We strolled in the streets of Yerevan that night. The following day, when he
was asked about his impressions of the city, he said that the buildings and
streets are almost the same everywhere around the world. "It is the people
that make the difference, and my best impression was the people," he added.

Weeks before his arrival, as we were preparing the program of his week-long
visit, Coelho’s literary agency stressed that the author wanted to spend
time with the people, with his readers, and that official meetings had to be
minimal. We ended up including lunch with the president of Armenia Robert
Kocharian at the Parajanov Museum, a visit to the Catholicos of All
Armenians Karekin II at Etchmiadzin, and a meeting with the Minister of
Culture Hovig Hoveyan in the program.

On October 6, 2004, the book-launching event dedicated to the translation
into Armenian of The Alchemist took place at the Writers’ Union Great Hall.

Organized by Hamazkayin and the Writers’ Union of Armenia, the event was a
huge success. The hall was packed with people hours before the event, and
hundreds of latecomers waited outside, pushing at the gates that were closed
because the hall couldn’t handle any more people.

In my introductory speech, I told my story with The Alchemist, beginning, as
always, in China. I said, "Just like Paulo, I, too, believe we have to go to
far away lands, sometimes, to find treasures hidden in our backyard. And for
us, Diaspora Armenians, whose grandparents had to walk through deserts in
much harsher conditions than Santiago did in his quest, the real treasures
are hidden here, in Armenia, whether we realize it or not."

In his speech, Coelho, who Publishing Trends had declared the number one
best-selling author a year before, also alluded to the Armenian Diaspora
saying he believed that one day, Diaspora Armenians would return, like rain,
to the land of their ancestors, bringing with them all that they have
learned and accomplished.

"At the Writers’ Union Hall there was no room to cast a needle," wrote the
weekly Yerkir in its coverage of the event. "We cannot recall any other time
when that hall was packed like that." In its history, the Writers’ Union had
witnessed such an event only once, and that was during the visit of William
Saroyan to Yerevan, wrote Grakan Tert.

Coelho’s second meeting with Armenian readers came two days later in the
Tcharents Hall at Yerevan State University. Some 900 people packed the hall,
with many sitting on the floor or leaning against the walls. Coelho said he
did not want to give a speech and, instead, invited 10 students to the
podium and gave them each a chance to ask a question.

I was translating Paulo’s answers to Armenian. At one point, replying to a
question on his most recent novel Eleven Minutes, Paulo started talking
about sex. While I was having difficulty translating words like
"masturbation," "orgasm", "penis" and "vagina," and blushing every now and
then, the audience was having a blast. Rarely, if ever, had a speaker talked
so openly about sex on that podium.

Asked whether at some point he would write a novel on Armenia, Coelho said
he never plans in advance what to write about. He compared himself to a
sailor who sets out without having a specific destination. "I do not know if
I will write a novel about Armenia," he said. "But Armenia wrote a novel in
my heart."

A day later, the daily Azg wrote: "From the meetings of Paulo Coelho with
the public in Yerevan, it became clear that it is not true to say the
Armenian reader has became indifferent towards literature."

In the following days, Coelho lay wreaths at the Armenian Genocide memorial,
visited the Genocide Museum, and planted a tree at the memorial garden in
Dzidzernagapert. He also went to Oshagan on Holy Translators’ Day, and lay a
flower on the tomb of Mesrob Mashdots, the creator of the Armenian alphabet.

He was particularly impressed by the fact that the Armenians sanctified
their translators, who enlightened their people after the alphabet was
discovered. He said he had toured the world and had never encountered such a
practice. Coelho later wrote an article, syndicated in newspapers around the
world, on his visit to Armenia and specifically his impressions from the
Holy Translators’ Day.

It was impossible to walk even a few steps on the streets in Yerevan without
encountering an admirer of Coelho’s work asking for an autograph. He
patiently autographed books for everyone. The utmost respect and love he
showed to each and every reader was heartwarming indeed.

Once, when we were visiting the vernissage, the open-air art market in
Yerevan, a painter in his 70s approached and hugged the author, giving him a
painting as a gift. "Tell the world we love life, and we will prevail in the
face of economic and political difficulties," said the painter. His words,
full of determination, reminded me of Paulo’s literary style: simple, but
powerful, inspiring and heartwarming.

Before we knew it, we were at the Zvartnots Airport again. "Partir, c’est
mourir un peu" (Leaving is a bit like dying), say the French. "Heratsman
mech el ga mi veratarts" (There is a return in every departure), says an
Armenian song. I believe in the latter.

***

Recently, I asked Paulo to send an email and wish a happy birthday to a
female friend of mine, who is a great fan of his.

"A man in love asks, and a man who respects love obeys," he wrote her a day
later. "Happy Birthday!" As always, Pablo had found the best way to reach
the heart of his reader.