POLITICAL ADVERTISEMENT AND PROPAGANDA IN ARMENIA ARE USED MORE THAN PR, "PR ASSOCIATION" DEPUTY CHAIRMAN BELIEVES

Noyan Tapan
Mar 01 2007

YEREVAN, MARCH 1, NOYAN TAPAN. Propaganda and advertisement, then
technologies of ties with the society are 70-80% used in the political
propaganda of Armenia. Arman Saghatelian, the Deputy Chairman of the
Armenian Public Relations Association ("PR Association," www. apra.am)
stated about it at the March 1 press conference. At the same time
he mentioned that the political advertisement in Armenia does not
solve the problem of making this or that political force or figure
recognizable as everybody already knows all the political forces amd
figures having weight, and the people is already tired of propaganda.

In A.Saghatelian’s words, during the propaganda of the parliamentary
elections to take place in May the competition will mainly be promoted
to occupy place in the information field. As for the PR, candidates
nominated by the majoritarian electoral system more use technologies
of that sphere. It was mentioned that "black PR" technologies both
in the way of compromising and organization of spreading negative
information about the opponents will also be used in the propaganda
of the expected parliamentary elections. Responding the Noyan Tapan
correspondent’s question, A.Saghatelian mentioned that more money
will be spent in the propaganda of the parliamentary elections this
year than during the previous elections.