Brand of "Jermuk" Mineral Water Should be Formed for Progression of This Product in World Markets

Arminfo
2007-03-13 13:30:00

A brand of "Jermuk" mineral water should be formed for progression of
this product in the world markets, a well-known Armenian economist
Eduard Aghajanov said at today’s press-conference in the Yerevan
"Pastarq" club.

In his opinion, great financial means and time are required to form
and promote the brand. Even after that, E. Aghajanov said, it is
impossible to guarantee the enterprise’s success with a 100% confidence
since the world market is filled with producers. "We have to think
over the creation of joint ventures with the well-known producers"
, the economist said, having reminded that, in the near future,
a liter of mineral water in the international market will cost more
expensive than a barrel of oil. In Aghajanov’s opinion, this is a good
chance for Armenia’s economy development. E. Aghajanov did not fail
to reproach the Armenian authorities with the absence of mechanisms
for the home exporters support. Especially as the internal market of
Armenia is too small for the development of any branch of production.

To remind, the US Food and Drug Administration had warned the American
producers last week that the mineral water "Jermuk", imported from
Armenia, contains arsenic and is dangerous for health.