ARMENIA AIMS AT KEY MARKETS WITH ITS PARTICIPATION AT GLOBE
Michael Verikios

Travel Daily News International, Greece
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March 22 2007

European countries, such as Italy, Spain, France, Germany and UK,
identified as key markets with a great potential for growth, are at
the centre of the promotional activities carried out by the Armenian
Tourist Development Agency (ATDA).

The Armenian tourist board is exhibiting with six major Armenian
tour companies at GLOBE, the new international trade show in Rome,
to promote the country in the Mediterranean and European areas.

Syuzanna Azoyan, ATDA’s marketing director, is presenting news and
promotional plans to press and trade operators at the Armenian stand
from Thurday 22nd to Saturday 24th March.

Armenia is getting growing attention by international media and tour
operators, who observe the country’s rebirth with great interest.

After the transition period which followed independence in 1991,
Armenia has made important investments in infrastructure and promotion
of the economic development. Tourism is one of the industries which
are getting major investments.

In fact, Armenia has it all to emerge as a new and important tourist
destination: safety, stableness, good structures, affordable prices,
geographic proximity, cultural affinity, good air connections,
impressive cultural heritage and artistic traditions, fantastic
natural environment and a welcoming population. American, French,
German, English and Japanese visitors already realized this and
represent the largest slice of Armenia’s travel market, thanks also
to effective commercials broadcasted on CNN and Euronews.

Armenia is offered mostly within religious and cultural tours focusing
on its great cultural and artistic heritage, the ancient sites on
the Silk Road, the original Christian architecture of the imposing
medieval buildings and UNESCO World Heritage sights, such as the
monastic complexes of Sanahin and Haghpat.

According to Syuzanna Azoyan, Armenia has much more to offer: adventure
and trekking holidays, nature and sport holidays, bird-watching,
camping, farm holidays, cycling tours, horse-riding, rafting and many
other activities.