WOMEN IN THE EYES OF ADVERTISING

ArmRadio.am
07.04.2007 14:17

An exhibition and film screening that will examine positive and
negative images of women in the media will take place on April 11th
at The Club.

The exhibition will critique and examine current print advertising
appearing in Armenian publications for their use of women’s
images. These often physically revealing or sexual images are often
overlooked as simply being appealing; the exhibition seeks to question
these images, to identify the ways in which they present women as
objects or worse, and to suggest more positive, complex and full
portrayals of women. The failure to show women in positive ways
is relevant to all Armenians while there is a current law on the
books that protects the dignity of human beings as they appear in
advertising. The exhibition will be accompanied by a brief talk by
Gayane Vermishyan about the exhibit’s aims, as well as a lecture by
Araks Markosyan which will help to underline the psychological impact
of advertising images on society.

The film by critically acclaimed director Nika Shek will be shown
after the lecture. This film examines the plight of female football
players in Armenia and provides many examples of positive images of
women. As the women featured in the film directly question and confront
stereotypes of women, they provide inspiration for the general public
to constantly question the images they are bombarded with every day
in the Armenian media. A discussion will follow the screening.

This event is organized by the Women’s resource center.

From: Emil Lazarian | Ararat NewsPress