THIS YEAR EUROTERM PLANS TO INCREASE SALES BY 20%

Arminfo
2007-04-17 16:40:00

This year the producer of Noyan juice, Euroterm, is going to increase
its sales by 20%.

The director general of Euroterm Vahe Kazaryan says that in 2006
the company’s trade turnover grew by 5% totalling 2.032bln AMD or
$5.2mln. The sales of Noyan grew by 15%.

The share of the export in the company’s trade turnover made up 42%,
the share of Noyan juice – 60%. Euroterm exports juices and canned
fruits and vegetables to Russia, the United States, Ukraine, France,
UAE, Sweden and Belgium and is going to enter the Georgian and Kazakh
markets. This year Euroterm is going to take part in a big exhibition
in Kazakhstan and to find a potential distributor in that country. The
company was going to enter the Kazakh market last year but was busy
with changing the design of Noyan Premium Segmentium.

On Apr 15 Noyan lunched a new Swedish filling line worth 700,000 EUR
with a capacity of 5,500 liters an hour. In May the company is planning
to borrow money from a European bank so as to buy more equipment and
to increase its production of canned vegetables and fruits.

Presently, the company cans 7 types of vegetables, 22 types of fruits
and 16 tastes of Noyan juice. Fruits and vegetables are bought mostly
in Armenia and nagorno-Karabakh, with exotic ones imported from Israel,
India and other countries. In 2006 the company bought 50 h in Armavir
region and planted apricot and peach over 30 h. Presently Euroterm is
negotiating with ecological inspectors with a view to have ecologically
clean harvest in three years. This year the company is not planning
any changes in its prices.

Kazaryan says that there are almost 40 brands on Armenia’s juice
market, 7-8 of whom are active importers and 6 are local companies. He
notes that one Armenian drinks 3-4 liters of natural juice a month. In
Germany this index makes 40 liters, in Russia 7-8 liters. So, it turns
out that the more developed the country the more juice it consumes. In
the next 5-6 years the per capita juice consumption in Armenia will
grow to 15-20 liters.

To note, Euroterm was set up in 1998 and started exporting its products
in 2000.