HEALTH MINISTRY REJECTS 14 APPLICATIONS FOR MEDICINES ADVERTISEMENT

ARMENPRESS
Apr 23 2007

YEREVAN, APRIL 23, ARMENPRESS: Suren Krmoyan, an official of the
health ministry, said 30 companies dealing with production and sale of
medications have asked for permission to advertise their drugs on TV.

A set of new restrictions on advertisement of medicines and medical
equipment by television stations and newspapers came into force last
December 16. Under these restrictions pharmaceutical companies or
dealers before commissioning advertisement of any licensed drug will
have to seek a written permission of the Armenian healthy ministry.

The new procedure has banned altogether television and newspaper
advertisement of unregistered drugs.

These restrictions were prompted by serious concerns articulated by
medical authorities and doctors about the growing use of televised
advertising of medicines.

Suren Krmoyan said 14 applications were rejected because of failing
to meet these restrictions. He said also monitoring of media has
revealed that virtually all media outlets breach the law.

From: Emil Lazarian | Ararat NewsPress