ARMENIAN PUBCASTER RENEWS ZODIAK TALENT SHOW
World Screen News, NY
June 26 2007
COPENHAGEN, June 26: Armenia’s Public Television has ordered an
additional three seasons of 15 episodes each of Zodiak Television
World’s prime-time talent show Stars on Stage.
The renewal follows the ratings success of the series’ first season
on the Armenian public broadcaster, which doubled the slot average
from a 40 percent share to an 80 percent share.
ANTV Indonesia has also commissioned a second season of Stars on
Stage after the first season regularly won its slot. TVI in Portugal
achieved a 45-percent audience share for the series. The show has
also been picked up by Record TV Network in Brazil, ONT in Belarus,
First Channel in Russia, and by a broadcaster in the Ukraine.
Originally developed by the Zodiak Television subsidiary MTV
Mastiff Sweden, Stars on Stage sees celebrities performing duets
with well-known singers. Over the course of ten weeks, a panel of
music industry experts and the viewing public vote to find the best
star pairing.
Patrick Nebout, the VP for Russia and CIS at Zodiak Vostok, commented,
"We are delighted to have secured this deal, which will see the show
becoming a truly long running format in Armenia. Eastern Europe
is a diverse market with a wide range of broadcasters and we are
experiencing success for a variety of our formats in the region-from
reality shows to big variety formats."
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