Market of cell phones in Armenia ‘grew white’ lot: expert of ‘Euroset’
company
arminfo
2007-07-04 14:47:00
The "Euroset" Russian company, which is the biggest world retailer of
cell phones, has recently opened the fourth specialized shop in
Yerevan, Executive Director of "Euroset Armenia" Namir Al-Mashta told
ArmInfo.
He said that the first two shops of cell phones were opened in Yerevan
in January and February, 2007, and two more shops have been opened one
of these days. The Company intends to settle down in the regions as
well. It is scheduled to open the shops in Vanadzor, Gyumri and
Stepanakert. In general, according to the Company’s plans, it is
envisaged to increase the network of shops to 30 and work
up a sufficient part of the Armenian market, Namir Al-Mashta said. He
thinks that the market of cell phones in the republic has "grown white"
lately, while import of "grey" phones reduced much. The service also
improved due to the state regulation of the market.
As Namir Al-Mashta told ArmInfo earlier, penetration of cell
communication in Armenia in early 2007, made up 35% in all. However, it
has a great development potential that induced the "Euroset" to enter
this market. He said, for comparison, that penetration of cell
communication in neighbouring Azerbaijan and Georgia makes up about
65-70%.