ARAX OPENS ITS FIRST BRANCH IN JORDAN
Mena Report
0
Aug 21 2007
Jordan
Yesterday, the ARAX Restaurant for Falafil and sandwiches opened its
first branch in Jordan at Al-Madinah al-Munawwrah Street in Amman.
ARAX is a Lebanese restaurant which started as a family business in
1949 in the beating heart of Beirut as a Falafil restaurant. Success
was not achieved by chance but was the result of mastering the craft
in terms of quality. Accordingly, the name of ARAX started to shine
at more than 12 Lebanese branches and then opened branches in Syria,
the United States, and Canada. And now, the ARAX restaurants chain is
proud to open its first branch in the prestigious Hashemite Kingdom
of Jordan whereby Jordan’s riches will blend with the broad Lebanese
experience to offer the most delicious meals and a unique setting
with Narjilah (Habli babli) that has a Lebanese flavor.
The opening of the ARAX restaurant yesterday featured a unique
activity represented by a competition for eating the biggest amount
of a Falafil titled "Falafil Without Border". Taking part in the
competition was a big part of the audience who showed up to witness
the opening of the branch, and to take part in the competition which
was very enjoyable and added a competitive atmosphere, making the
opening light-hearted. At the end of the competition, prizes were
handed to the winners and participants.
ARAX restaurant derives its name from a river in Armenia. It started
to serve the famous Falafil meal with the fine Taratur and vegetables
sauce. Following the success of the Falafil meal, ARAX expanded its
menu to include other items like Armenian sandwiches (sausages and
Bastirma) and sea food.
However, ARAX gained its reputation for its distinctively light
Falafil meal that suits all types of people, not to mention that is
on diet programs of overweight people.
ARAX restaurant gained a lot of popularity from southern to northern
Lebanon to the extent that the street where ARAX is located was named
after it. Moreover, it is now one of the well-known landmarks in
Lebanon frequented by members of the society without exception. The
success of ARAX with its unique flavor continued and now it has come
to Jordan to start a new journey of success and excellence.
ARAX was a big success in all the countries where it opened branches.
Jordan will not be its last stop as it will soon enter the restaurants
business in the Arab Gulf and Europe.