ARAX OPENS ITS FIRST BRANCH IN JORDAN

Al Bawaba

Published: Aug 21, 2007

Arax opens its first branch in jordan * ARAX has branches in Lebanon,
Syria, the United States, Canada, and in Jordan Yesterday, the ARAX
Restaurant for Falafil and sandwiches opened its first branch in
Jordan at Al-Madinah al-Munawwrah Street in Amman. ARAX is a Lebanese
restaurant which started as a family business in 1949 in the beating
heart of Beirut as a Falafil restaurant. Success was not achieved
by chance but was the result of mastering the craft in terms of
quality. Accordingly, the name of ARAX started to shine at more than
12 Lebanese branches and then opened branches in Syria, the United
States, and Canada. And now, the ARAX restaurants chain is proud to
open its first branch in the prestigious Hashemite Kingdom of Jordan
whereby Jordan’s riches will blend with the broad Lebanese experience
to offer the most delicious meals and a unique setting with Narjilah
(Habli babli) that has a Lebanese flavor.

The opening of the ARAX restaurant yesterday featured a unique
activity represented by a competition for eating the biggest amount
of a Falafil titled "Falafil Without Border". Taking part in the
competition was a big part of the audience who showed up to witness
the opening of the branch, and to take part in the competition which
was very enjoyable and added a competitive atmosphere, making the
opening light-hearted. At the end of the competition, prizes were
handed to the winners and participants.

ARAX restaurant derives its name from a river in Armenia. It started
to serve the famous Falafil meal with the fine Taratur and vegetables
sauce.

Following the success of the Falafil meal, ARAX expanded its menu to
include other items like Armenian sandwiches (sausages and Bastirma)
and sea food.

However, ARAX gained its reputation for its distinctively light
Falafil meal that suits all types of people, not to mention that is
on diet programs of overweight people.

ARAX restaurant gained a lot of popularity from southern to northern
Lebanon to the extent that the street where ARAX is located was named
after it.

Moreover, it is now one of the well-known landmarks in Lebanon
frequented by members of the society without exception. The success of
ARAX with its unique flavor continued and now it has come to Jordan
to start a new journey of success and excellence. ARAX was a big
success in all the countries where it opened branches. Jordan will
not be its last stop as it will soon enter the restaurants business
in the Arab Gulf and Europe.