ARMENTEL REFRAINS FROM RE-BRANDING IN MOBILE COMMUNICATION IN ARMENIA FOR TIME BEING

ARKA
14 Sept 2007

YEREVAN, September 14. /ARKA/. Armenian ArmenTel telecommunication
company refrains from re-branding in the sphere of mobile communication
in Armenia for the time being.

"The brand of ArmenTel existing in Armenia is a strong and a famous
brand," Executive Vice-President on CIS countries, member of the Board
of Directors of Russian Vimpelkom company (owner of 100% shares of
ArmenTel) Dmitry Pleskanos told journalists.

According to him, the company’s management continues working over the
existing brand and negotiating to solve the problems in introducing
the Bee Line brand in Armenia.

"Taking out any brand is not only commitments and opportunities of
Vimpelkom existing in Russia. Taking out a brand is always accompanied
with certain activity," the Vice-President said.

Pleskanos considered improvement in quality of the services rendered by
ArmenTel a priority. "It is connected with both replacement of billing
and provision of a wider range of services; after that we can think of
implementation of other plans," the Vice-President of Vimpelkom said.

Earlier Pleskanos reported about interest of Vimpelkom in promoting
its Bee Line brand on the Armenian mobile communication market.

Speaking of the conflict with the Armenian side on assemblage and
sales of computers of Bi Line in connection with consonance of the
two trademarks Pleskanos pointed out that the company negotiates over
the possibility to jointly use Bee Line brand.

The Vice-President of the company also pointed out that the situation
is a little bit far-fetched as ArmenTel is not going to deal with
computers and the local Bi Line company has no intention to enter
the telecommunication market.