MARKETING SPECIALISTS OF A NUMBER OF COMMERCIAL BANKS OF ARMENIA PARTICIPATED IN A TRAINING ON BRANDING

Mediamax
Yerevan, November 5

Marketing specialists of a number of commercial banks and credit
organizations of Armenia participated in the "Branding as a tool of
marketing" training, organized by the Armenian BSC Company and the
Russian "Zharkin and Partners" Agency.

As the BSC Director Samvel Gevorkian told Mediamax, the active
participation of the banking specialists in the training evidences
the increasing speeds of interbank competition.

Marketing specialists of "Cascade Bank", "ACBA-Credit Agricole Bank",
"Inecobank", "VTB-Armenia bank", "Aregak" and "Kamurj" universal
credit organizations participated in the training.

The participants of the training got acquainted with the new
conceptions of brand-management.