AGENTS BEYOND LAW

A1+
[01:24 pm] 27 November, 2007

Lilit Galstyan, press secretary of the RA Ministry of Education and
Science informed "A1+" that there was no institution in Armenian that
prepared advertising specialists. Despite this, many individuals are
actively engaged in advertising activities. Samvel Sahakyan, head of
"Proxy" PR agency says: "Specialists are prepared alongside with the
development of advertising market in Armenia. These specialists are
mainly educated coming out of their private experience. They understand
that the customers need good advertisement".

The faculty of psychology of the Yerevan State University informed, the
faculty intends to prepare advertising specialists. But it may be done
only in some years since the University does not have corresponding
specialists and material means yet. The RA Law "On Advertisement"
adopted in 1996 does not include any provision reflecting on the
activities of advertising agents.

Despite the fact that no advertising specialists are prepared in
Armenia, advertising market is developing in our country: "The
situation around advertisement makes me happy. Since the agencies
understand that advertisement should vary, it should be influential to
encourage companies order advertisements. Following the advertisements
on TV, we see that mainly qualified advertisements are broadcasted,
though many advertisements of low quality also preserve, but I hope
that the situation will improve soon", says Samvel Sahakyan.