GOVERNMENT TO SPEND $600,000 ON ADVERTISING ARMENIA ON CNN AND EURONEWS

ARMENPRESS
Jan 9, 2008

YEREVAN, JANUARY 9, ARMENPRESS: The Armenian government plans to
spend thousands of US Dollars this year to advertise the country as
an attractive tourist destination and especially its winter resort
town Tsakhkadzor, on CNN and Euronews.

Mekhak Apresian, head of a department at the trade and economic
development ministry, dealing with tourism, told Armenpress that the
government will release to this end 180 million Drams (some $600,000),
as much as it did for 2007.

Also a resort town of Jermuk in the Vayots Dzor province, where
the eponymous mineral water is produced, has now a cable road. Its
construction was launched in late April of 2007.

The government released 1.3 billion Drams from its reserve funds to
that end. The cable road is 1000 meter long.

The cable road is to give a push to tourism development and make the
town more attractive for holiday-makers not only in summer, but also
in winter.

Mekhak Apresian told Armenpress that the cable road will be officially
opened in mid-January.