TRADE MINISTRY: ARMENIA TO START BOOSTING WINTER TOURISM

ARKA
March 31, 2008

YEREVAN, March 31. /ARKA/. Armenia is to launch winter tourism
boosting campaign, Mekhak Apresyan, chief of Armenian Trade and
Economic Development Ministry’s unit in charge of tourism development,
said on Monday.

He told journalists that winter tourism will be boosted in advertising
footages shown on CNN and EuroNews channels.

He said that necessary arrangements are already made with the TV
channels.

Apresyan said that one-hour footage will be shot on the ministry’s
initiative and shown twice a year throughout ten years on European
TV channels, such as Discovery and National Geographics.

Two 30- and 60-second footages were shown on CNN in 2006.

National Statistical Service of Armenia says the flow of travelers to
Armenia has grown 33.5% over 2007 to 510 300 against 382 200 in 2006.

According to the report, 467 600 Armenians traveled abroad in
2007. This result is 38.7% greater than that of the previous
year. Armenian authorities intend to host 1 million tourists a year
in coming five to seven years.

From: Emil Lazarian | Ararat NewsPress