ARMENTEL TO LAUNCH INTRODUCTION OF BEELINE BRAND ‘DISPUTABLE IN ARMENIA’ ON APRIL 7

arminfo
2008-04-01 16:18:00

ArmInfo. ArmenTel Company, the telecommunication operator in Armenia,
will start introducing brand Beeline in Armenia on April 7, CJSC
ArmenTel press-service told ArmInfo. Thus, on April 7 Russian VimpelCom
OJSC and its Armenian 100pct subsidiary ArmeTel CJSC will announce
Beeline Day to present the brand in Armenia. The first Beeline shop
will be open in Yerevan. In addition, VimpelCom leadership will present
the plans, strategy and specifics of the future work of the group of
the companies in the Armenian mobile market.

It is noteworthy that Russian Vimpelcom and Armenian ArmenTel
companies had a legal conflict with Armenian IT-company Bi Line since
the brand actually belongs to the latter. Bi Line intends to appeal
against the decision of the Intellectual Property Agency of Armenia
on registration of a contract between VimpelCom and ArmenTel for
transfer of the right to use Beeline trademark.

Earlier, President of the Armenian Bi Line Company Hayk Khanjyan
called the above decision illegal in an interview with ArmInfo. He
believes all the previous hearings of the case in the Economic
Court biased. Hayk Khanjyan also added if the Court of Appeal does
not make a fair verdict, Bi Line is ready to appeal to international
instances. ‘The right to use Bi Line trademark belongs to our company
and cannot be transferred to another party’, he says.