Armenia’s Basketball Federation To Strengthen Its Marketing

ARMENIA’S BASKETBALL FEDERATION TO STRENGTHEN ITS MARKETING

ARKA
April 7, 2008

YEREVAN, April 7. /ARKA/. Armenia’s Basketball Federation intends to
involve foreign experts in strengthening its marketing, the President
of the Federation Hrachya Rostomian said.

"Today Armenian basketball is of no interest to businessmen, through
sports like football, basketball, volleyball is a quite profitable
business on the international arena," Rostomian said in presenting
the report on two-year activities of the Federation.

"We should stir up the interest toward basketball among businessmen,
to inspire them with our sport," he said.

Insufficient state financing is one of the main reasons preventing
development of basketball in Armenia, the head of the Federation said.

The state funds only just suffice to hold national championships, cover
transportation costs for participation in international tournaments
and for trainings, Rostomian said.

In 2006-2008 Armenia’s Basketball Federation received 67mln Drams,
including 32mln of state appropriations. ($1=308.31Drams).