Beeline brand comes into operation in Armenia
PanARMENIAN.Net
07.04.2008 15:38 GMT+04:00
/PanARMENIAN.Net/ Beeline trademark was officially presented in
Armenia on April 7, VympelCom’s vice president for development of
business in CIS Dmitry Pleskonos told reporters in Yerevan today.
The brand will be presented by ArmetTel, VympelCom’s subsidiary in
Armenia, the 7th country where Beeline launches its brand.
"ArmenTel’s inclusion in the group of companies working with
Beeline trademark is a serious achievement for our international
brand and an important step in aspiration to join world leaders in
the field. Providing services under a common brand is logical and
understandable for consumers," Mr Pleskonos said.
"New-designed SIM-cards and recharge cards will be put on sale from
April 7. All contracts will remain valid," he said. "Launching the
brand in Armenia we are introducing the experience gained during many
years of work in various countries. At that, we want to preserve the
best ArmenTel traditions allowing for peculiarity of the Armenian
market."
According to Interbrand Zintzmeyer & Lux AG consulting company,
Beeline’s cost reaches $7,2 billion. VypelCom has branches operating
in Russia, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, Georgia and
Armenia. It’s the first Russian company included in the NYSE VIP
stock list.