RE-BRANDING IS A NEW APPROACH TO QUALITY SERVICE

PanARMENIAN.Net
07.04.2008 15:49 GMT+04:00

/PanARMENIAN.Net/ VympelCom has launched a great number of events
since it entered the Armenian market, ArmenTel’s acting director
general Gennady Kalgashkin told a news conference in Yerevan.

"Introduction of Beeline brand is a good development.

The new brand symbolizes brightness, simplicity and friendliness. I am
confident that our new style will fill our subscribers with positive
energy," he said.

>From April 7 ArmenTel’s sales and service offices are open under
Beeline brand. Sales will be practiced via dealer network in all
regions of Armenia. Re-branding is not a change of logo but a
principally new approach to the services provided. We still have a
huge deal of work to finally introduce Beeline brand till the yearend,"
Mr Kalgashkin said.

According to Interbrand Zintzmeyer & Lux AG consulting company,
Beeline’s cost reaches $7,2 billion. VypelCom has branches operating
in Russia, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, Georgia and
Armenia. It’s the first Russian company included in the NYSE VIP
stock list.