RUSSIAN VIMPELCOM OJSC LAUNCHES BEELINE BRAND IN ARMENIA

arminfo
2008-04-07 15:54:00

ArmInfo. Russian VimpelCom OJSC launched Beeline brand in Armenia on
April 7.

VimpelCom Executive Vice President for Business Development in CIS
Dmitri Pleskonos said at a press conference in Yerevan that it is
a significant event for the company. He said that Beeline has been
operating for already three years. For the first time it was launched
in Russia. Armenia is the seventh country the brand is present
in. (Ed. Since 2007, VimpelCom subsidiary, local ArmenTel CJSC, has
presented the Russian company in Armenia). Due to the brand awareness,
the company will become more recognizable, which makes it raise the
quality of communication and service, the vice president said. ‘We
have made it our mission to become a service company of world level’,
D. Pleskanos said. Beeline network is present in Russia, Ukirane,
Kazakhstan, Uzbekistan, Tajikistan, Georgia and Armenia.

The network penetration in Russia and Ukraine reaches 100%, and in
other states there is a good perspective of development. The company
plans to penetrate into the CIS member-states and enter the far
abroad market.

BusinessWeek estimated Beeline brand at $7,164 million in 2007 and
the annual growth made up 24%. D. Pleskanos said the share of the
telecommunications market of VimpelCom OJSC in 2007 was up 5% to
15%. (Ed. The share of the cellular market of VimpelCom OJSC in 2007 in
Armenia decreased). For his part, Acting Executive Director of ArmenTel
CJSC Gennady Kalgashkin said the company’s priorities for the nearest
future are improvement of the communication quality and coverage,
as well as introduction of 3G (3rd generation) services, convergent
tariffs and further digitization of the fixed line communication.

To recall, local IT-company Bi Line as against the brand Beeline
in Armenia.

The company lodged against the Intellectual Property Agency of Armenia
for allowing the license agreement between VimpelCom and ArmenTel.