FIRST STAR SUPERMARKET OPENS IN HRAZDAN CITY

ARKA
June 17
YEREVAN

The first regional Star Supermarket opened Monday in Hrazdan city,
Kotayk region.

This is the 11th chain-operated Star supermarket in Armenia and the
first in the regions, said Executive Director of Star Supermarket
Chain Vahan Kerobyan.

He said the newly opened supermarket is as large as the Star
supermarkets located in Yerevan.

The 1,800 sq/m long supermarket sells about 13,000 articles, including
foodstuffs and household goods.

"We chose Hrazdan city, as it is the administrative center of the
region and is not far from the capital city," the Star Executive said.

"Besides, the city has a solvent population."

The marketing strategy of the supermarket chains in Hrazdan will be
the same as in Yerevan, according to Kerobyan.

"The supermarket has necessary modern equipment and prices are
affordable," he said.

The Star Supermarket also plans to carry out various campaigns for
consumers in Hrazdan.

In his turn, Mayor of Hrazdan Aram Danielyan assured consumers they
can get a range of products in the supermarket. "Both residents of
Hrazdan and nearby communities, including guests from Tsakhkadzor
resort, can buy products from the supermarket," he said.

The Mayor thanked the management of the supermarket chains for
opening over 70 vacancies in the city. He did not say how much had
been invested on the project not to reveal commercial classified
information.

Danielyan believes the Star management can make profits in the city,
while affordable prices in the supermarket will help consumers save
money and time.

The European Bank for Reconstruction and Development is 28.3%
shareholder of the Star Chain of Supermarkets.