VIVACELL IS NOT PLANNING REBRANDING PROGRAM

ArmInfo
2008-07-01 20:01:00

VivaCell is not planning any rebranding program, the executive director
of the company Ralph Yirikian said during a meeting at the AUA.

He said that the new billboards (white letters on red background
instead of blue letters on white background) identified VivaCell and
its owner, MTS.

The company has changed only the colors while the form and the name
of the brand will remain the same, Yirikian said.

To remind, MTS bought 80% of Karabakh-Telecom OJSC (VivaCell brand)
in Sept 2007.

Concerning VivaCell’s social programs, Yirikian said that the company
sought to be useful for its people and urged other companies to do
the same.

As regards competition, Yirikian said that VivaCell acted exclusively
on the mobile communication market and had nothing to do with the
present situation in the field of internet services.

The report of MTS says that in late Apr 2008 VivaCell had 1.440mln
subscribers. Yirikian said that different sources provided different
statistics but the real number of active subscribers totaled 1.350mln.

VivaCell has 314 roaming partners worldwide.

From: Emil Lazarian | Ararat NewsPress