BRAND OF YEAR 2nd COMPETITION SUMMED UP

YER EVAN, SEPTEMBER 5, NOYAN TAPAN. The Borodino Cannery of Armenia, the
Good Samaritan, Shen-Concern, and Arzni Breed TTK companies became
laureates of the general prize of Year’s Brand second national
competition. It was announced during the prize distribution solemn
ceremony held on September 4 by the Master Center of International
Integration Support. During the event, prizes were also given to
representatives of 23 companies recording maximum sale volumes on 41
kinds of foodstuffs and mass consumption goods within one year.

According to competition’s organizers, 60 companies with about 100
goods had submitted bids for taking part in the competition: the number
of submitted goods has increased by about 10% as compared with the
previous year. The competition has been summed up on the basis of
surveys held among more than 100 retail trade companies of Yerevan
within one year.

Arsen Ghazarian, the Chairman of the Republican Union of Employers
(Manufacturers and Businessmen) of Armenia, said during the ceremony
that as compared with the previous year, the number of companies
submitting bids has increased two-fold. According to him, the
achievements of the participants of Brand of the Year are evidence of
large consumption volumes of Armenia’s market, variety, purchasing
power, and exactingness, which also surprises foreign investors. It was
mentioned that many of competition participants are also brands fully
established on neighboring countries’ markets. "Our triumphal march is
still ahead if we overcome region’s communication problems and
geopolitical complexes," the Union Chairman said adding that "by
competing on the Armenian market we become tempered and stronger. And
competition on our market is one of the most heated ones in the CIS
territory."