"DOLLAR-THRIFTY" COMPANY – WORLD LEADER IN CAR RENTAL MARKET IN ARMENIA
YEREVAN, OCTOBER 16, NOYAN TAPAN. The opening ceremony of a service
center of Dollar-Thrifty company – a world leader in the car rental
sector took place at Yerevan’s Marriott Armenia Hotel on October 15.
Beau Monde Services partner company will provide services by the
exclusive right of franchise in Armenia. During a talk with NT
correspondent, the Founder-Director of Beau Monde Services Vahe
Harutyunian said that they will provide car rental services to both
Armenian citizens and foreigners. Besides, the Dollar-Thrifty’s
services in Armenia will include transportation of the Marriott
Armenia’s guests to Zvartnots Airport which will make their travel
conditions in Armenia more comfortable.
In the opinion of V. Harutyunian, the entrance of Dollar-Thrifty into
Armenia will increase the competitiveness of the Armenian car rental
market in terms of prices, quality and variety of cars for rent because
only two years ago this market just started to develop whereas now more
than 10 companies, including 5 internationally recognized ones, operate
in the sector. He said that the presence of Dollar-Thrifty in Armenia
will help bring the level of the car rental market into line with
international standards.
V. Harutyunian explained that one peculiarity of the indicated market
is that the demand depends not so much on the variety of cars for rent
as on the quality of services, the high level of which is ensured
according to the internal standards of Dollar-Thrifty. "Otherwise the
quality of our services will not meet the high requirements of
Marriott," V. Harutyunian noted, adding that Beau Monde Services
delivers car rental services through its offices located at the
Marriott Armenia and another office. It is envisaged expanding the
network of office.
Naturally, car rental services are related to insurance of
responsibility to these services, drivers, passengers and third
persons. In this issue the partner of Beau Monde Services is Ingo
Armenia, one of the leading companies in Armenia’s insurance market. An
agreement on provision of comprehensive insurance services has been
signed with Ingo Armenia.
It is noteworthy that the opening ceremony of the Yerevan office of
Dollar-Thrifty (its head office is in London) was attended by Richard
Ault, the company’s Managing Director for Franchise Sales and
Development in Europe and Sub Saharan Africa. After seeing the sights
in Armenia, he said that Armenia is an exotic country of a unique style
and unblended culture. R. Ault considered this circumstance as an
additional factor of development of Dollar-Thrifty’s market in Armenia.