SERZH SARGSYAN: WE SHOULD BE ABLE TO CREATE NEW BRANDS FOR US

Noyan Tapan

Nov 12, 2008

YEREVAN, NOVEMBER 12, NOYAN TAPAN. Armenia as a state should do its
best in order to help domestic producers with selling their foodstuffs
in various corners of the world, the RA president Serzh Sargsyan, who
visited "Armprodexpo 2008" interntaional exhibition on November 12,
said during a briefing with reporters. Noting that the exhibition
made "a very good impression" on him, he added that the impression
is twofold: on the one hand he is pleased with the high quality of
foodstuffs and processed products, while on the hand, he wonders why
products of such a high quality are not sold well in the world.

While in Ararat marz, S. Sargsyan met with some representatives of
the food processing sector. An agreement was reached that in the
process of growing crops and their purchase, both the state and the
food processing sector’s workers should be on farmers’ sides, while
during the sale the state should support the processing sector. "We
should be able to create new brands for us. Just as our Armenian brandy
and apricots are recognizable all over the world, Armenian pickle,
pepper, goat and sheep cheese and other delicious products should
also become famous," the Armenian president said, and addressing
the reporters, added: "In this respect I anticipate your assistance
because advertising is one of the best means in this issue".