Trend News Agency, Azerbaijan
Dec 30 2008

Armenians most TV-watching nation
30.12.08 13:29

The analysis of TV and advertisement market in Armenia carried out by
TV MR AM representing AGB Nielsen Media Research company showed that
TV is more popular in Armenia than in other countries – Armenians
spend 316 minutes before their TV sets, reported ARKA.

Marketing Manager Vigen Gabrielyan told journalists that despite the 6
minutes’ reduction in time spent by Armenians before TV sets as
compared with 2007, still the indicator remains the highest among 80
countries where the study was conducted.

According to the results of the study, the smallest time ` 128 minutes
– is spent before TV sets by residents in some Chinese provinces. The
average time is 3 hours throughout the world.

TV MR AM company was founded in 2005 and represents AGB Nielsen Media
Research in Armenia. It conducts surveys of TV audience and provides
monitoring data to TV companies and advertisement agencies.

AGB Nielsen Media Research is a world’s biggest company engaged in TV
market reserach. It was established in 2004 through a murger of AGB
Group and Nielsen Media Research International. The company’s
headquarters are situated in Switzerland. The company has
representative offices in 28 countries.