PLAYFON ENTERS ARMENIAN VAS MARKET

PhoneContent.com
http://www.phonecontent.c om/bm/news/2332.shtml
Jan 26 2009
Norway

Nowadays Playfon provides customers with access to the unique mobile
game collection from the world leading publishers, to the greatest
music hits from the major Russian and international labels, as well
as to hundreds of videos, images, dating, etc.

Playfon’s wide portfolio of content is available for all subscribers
of the biggest local GSM operator networks ArmenTel (Beeline) and K
Telecom CJSC (VivaCell-MTS). The subscription base of these mobile
operators aggregates 2,5 million users.

Vice-president of Playfon Vladimir Borodin says: "Signing partner
agreements with mobile operators in Armenia is the logical step in
Playfon development strategy. We consider Armenian cellular market as a
market with vast promising potential. According to our experts, volume
of VAS sales can increase in 2009 year by 100%". "Moreover we are ready
to provide customers of Nokia and Sony Ericsson handsets in Armenia
with direct access to the greatly expanded collection of premium
content – if the relevant agreements between Playfon and the leading
phone manufacturers will be reached", – Vladimir Borodin underlined.

Currently, Playfon assumes the integration of the multimedia
entertainment service, development and maintenance, licensing and
product adaptation for the existing, upcoming and future Nokia and
Sony Ericsson devices, presented in Russia, Ukraine, Kazakhstan.

According to Sales Director of ArmenTel (Beeline) Gennadiy Kalgashkin,
"Playfon is one of the most successful business partners for
Beeline. Many times Playfon was marked out as one of the best wireless
content partners by Beeline in Russia. Development of partnership
between two companies allows to deliver innovative products and
provide end-users with the best multimedia entertainment services".