AMSTERDAM – ARARAT AWARDS BRIEF TO AMSTERDAM WORLDWIDE

Campaign
March 20, 2009

Pernod Ricard Eastern Europe has awarded Amsterdam Worldwide the
creative account for its Ararat brand.

Amsterdam won the business following a pitch against undisclosed
agencies, and will work on repositioning the Armenian brandy as a
legendary beverage for Cognac and brandy connoisseurs.

The agency’s first campaign for the brand will be released in the
next few months, and will target opinion-formers in Russia, Ukraine,
Armenia and other Eastern and Western European territories.

Brian Elliott, the founder and chief executive of Amsterdam Worldwide,
said: ‘There is enormous scope to update the brand in the minds of
drinkers in Russia and other countries.’