PETROSSIAN PARIS TO DEBUT REMODEL FOR 20TH ANNIVERSARY IN WEST HOLLYWOOD

Food Weekly Focus
April 2, 2009

Armen Petrossian, owner of Petrossian Paris, the international brand
synonymous with the world s finest collection of caviar products,
has announced he will unveil the remodeled West Hollywood location in
early April, 2009 to celebrate the boutique s 20th anniversary on the
west coast. The retail boutique and cafe space centrally located on the
Avenues of Art & Design on Robertson Boulevard in West Hollywood has
nearly completed a major renovation resulting in a sleek environment
and expanded space conducive to shopping of fine foods, gifts and
gatherings for casual, reasonably priced, elegant dining.

For nearly 80 years, Petrossian Paris has been recognized as the
foremost purveyor of fine caviar from the Caspian Sea. Today Petrossian
has introduced a variety of products including its superior selection
of domestic farmed and sustainable caviar to its customers, offering
products that fit every gourmet s budget for fine foods.

Mr. Petrossian is convinced that caviar has a place in today s
unpredictable consumer market. Over 85% of the caviar sold in the
United States is California raised in eco-friendly and sustainable
environments, says Petrossian. Here s a small indulgence that no
longer requires splurging since American caviar is now affordable
and a way to support the California economy. And, in our time of
uncertainty, we all need a moment of pure pleasure what can bring
one more satisfaction than a taste of caviar?

Los Angeles designer David Davis of Studio Davis has greatly enlarged
the interior space to provide separate entrances and dedicated
space for the cafe and the adjacent retail boutique. The casually
elegant cafe will serve a daily menu with several dishes showcasing
the Petrossian caviar collection. Average check per person will
begin around $20 and range to around $75 for dishes with caviar. An
extensive list of imported and domestic fine wines and champagnes
as well as 32 wines / champagnes by the glass will be offered in the
cafe and the more informal retail boutique.

Petrossian s retail market offers a wide array of fresh and packaged
fine foods smoked sturgeon, salmon and other specialty fish, and a
comprehensive selection of artisanal condiments, pate, chocolate,
candies, teas, coffee and jams. A stunning collection of culinary,
serving table gifts and other packages will be on display for
purchase. All products can be custom selected for gift packages and
home deliveries.

Petrossian Paris was founded by Armenian brothers Melkoum and Mouchegh
Petrossian. The fine foods import company first introduced caviar to
Paris, and the world, in the early 1920 s. Today, the Petrossian family
owns and operates its boutiques, restaurants and cafes in Paris, Monte
Carlo, New York, Las Vegas and West Hollywood. For more information,
the public can call: 310.271.0576 or visit
Petrossian – 321 N. Robertson Boulevard, West Hollywood, CA 90048
Digital imagery available.