Network of STAR supermarkets issues Armenian red wines ‘Kenats Areni’
under STAR label on occasion of the Easter

2009-04-02 17:46:00

ArmInfo

The network of STAR supermarkets has issued Armenian red wines `Kenats
Areni’ under own brand, STAR press-service told ArmInfo. The
production line consists of two natural grapes wines of Areni sort:
dry and semidry. Wine `Kenats Areni’ does not yield to its analogues
made from Areni grapes that are considered the best Armenian
wines. The wine costs just 990 drams.

The source reported that the wines were produced in cooperation with
MAP plant. `We have chosen MAP production for our network due to its
high quality and flexible tariff policy’, says Vahan Kerobyan,
Executive Officer of STAR network of supermarkets. `Private label is
favorable both to producer and the retail network. The producer
receives guaranteed load of capacities and sale of production as well
as economizes on marketing. We receive production without wholesale
margin, which makes it possible for us to reduce prices at shops and
increase sales’, he said. STAR network is increasing its cooperation
with local producers, in token of support, and is giving an opportunity
to customers to buy just Armenian goods.

Over the last two years STAR has been successfully promoting its own
products, 54 names of goods, at the market, which are the result of
careful cho
ice of an optimal producer for their production. For this
reason production under private label of the STAR network differs by
the best correlation of price and quality, he said.

To note, at present STAR network, which has been functioning since
1998, numbers 13 supermarkets (12 in Yerevan and 1 in Hrazdan). EBRD is
one of the shareholders of the STAR with 28,3% share.