STAR CHAIN OF SUPERMARKETS ENSURES 24% SALES GROWTH VIA DISCOUNT ACTION ‘CHOSE ARMENIAN’

ArmInfo
2009-04-22 13:02:00

STAR chain of supermarkets has ensured a 24% sales growth over a week
via a discount action ‘Chose Armenian’. The action was launched on
April 14 and will last 14 days. STAR offers up to 14% discount for
514 local products.

‘Demand for local products has grown. We’d like to believe that our
consumers will chose local products even after the discount action’,
says Vahan Kerobyan, STAR Executive Officer. ‘Nowadays consumers try
to save their funds. In this connection, as local producers we are
extremely interested in increasing the share of local production in
their choice. Due to such actions, local producers get an opportunity
to maintain sales and prevent job axing’, says Shushan Karapetyan,
MAP Company Deputy Director for Marketing.

STAR Company is sure that the action ‘Chose Armenian’ is a joint
‘therapy’ against global economic crisis.

STAR Company was founded in 1998. At present this chain comprises
13 supermarkets (12 in Yerevan and 1 in Hrazdan). EBRD holds a 28.3%
stake in STAR Company.