GENERAL MANAGER OF VIVACELL-MTS RALPH YIRIKIAN DELIVERS PUBLIC LECTURE ‘VIVACELL-MTS – A BUSINESS WITH A MISSION’ AT GORIS STATE UNIVERSITY

ArmInfo
2009-05-29 20:12:00

ArmInfo. VivaCell-MTS, a subsidiary of Mobile TeleSystems OJSC (NYSE:
MBT), continues on delivering public lectures at Armenia’s high
educational institutions about the Company’s operational experience,
managerial culture and Corporate Responsibility. Today it was the turn
of Goris students’ to hear from VivaCell-MTS General Manager, who
delivered public lecture "VivaCell-MTS – A Business with a Mission"
at Goris State University. As the VivaCell-MTS press-service told
ArmInfo, Ralph Yirikian met with students, the faculty and alumni
representing all the departments of the university, to speak about
VivaCell- MTS’ successful strategy of business development, technical
development of the network, human resources, marketing strategy and
corporate social responsibility agenda, and to answer their questions.

"When there’s a will, there’s a way, exactly like you I was a
university student with an objective to reach and I can assure you
that each of you is capable of achieving success – the key is to
unlock your potential. Since its inception VivaCell-MTS opened doors
for talented Armenian graduates and provided them with the tools to
build up the best experience from scratch, and here we are today a
family of experts each in his/her domain. This knowledge is not ours,
as we came here today to convey this experience to you, where we are
putting in the palm of your hands years of expertise for you to add
it up to the theory and thus be able to kick start your career life
properly. – said VivaCell- MTS General Manager opening up the lecture."

In his one-hour lecture followed by a question and answer session,
Ralph Yirikian introduced to the faculty and students of Goris State
University the market vision of the Company and the dynamics of the
Company’s development. Among the major topics of the lecture were
the role of continuous innovations in the overall efficiency of the
Company, including its state-of-the-art network and end products
and services used by the customer. Aspects of market competition,
effective marketing and network implementation strategies were also
covered in the lecture.

As Armenia’s leading mobile operator, our vision is to bring out the
‘best in everyone’: raising aspirations, inspiring a love of learning
and creating new opportunities for the youth living in marzes of
Armenia", – added Ralph Yirikian.

VivaCell-MTS General Manager once again reconfirmed the Company’s
strong belief in the value of a dynamic, professional and innovative
staff in sustaining the Company’s business efficiency and market
leadership positions. VivaCell-MTS has managed to spearhead the
development of the telecommunication sector in Armenia due to its
leadership in providing innovative and reliable mobile voice and
data products and services, and by providing tailored solutions for
different market segments.

The Company’s strategy has proven to be successful – excellent network
coverage is the competitive advantage of VivaCell-MTS. The Company
has managed to roll-out and build a reliable modern radio network
all over Armenia within a short period of time, which became much
stronger with the introduction of 3G technologies thus marking a new
era in the sphere of mobile communications of Armenia.