ERICSSON POWERS INTERACTIVE TV FOR UCOM IN ARMENIA

PR-Inside.com
June 24 2009

STOCKHOLM, SWEDEN — Ericsson (NASDAQ: ERIC) is bringing high-quality,
interactive TV to viewers in Armenia through a deal with operator
Ucom. Ericsson will deliver its IPTV solution including GPON technology
in the first contract of its kind.

IPTV allows viewers to experience the same type of interactivity on
their televisions as they are used to on their PCs, with personalized
features such as chat, e-voting, web TV and access to social media
networks. The IPTV solution for Ucom will also give viewers access to
a flexible, customized portal that offers a wide range of broadcast
channels, video on demand, an electronic program guide and personal
video-recording capabilities.

The IPTV services will be delivered via the latest fiber-access
technology, known as Gigabit Passive Optical Network (GPON), supplied
by Ericsson. GPON allows the consumer to watch several HDTV channels,
download large files from the internet and place voice calls
simultaneously without service disruptions.

Rollout will start in July 2009.

Hayk Yesayan, President of Ucom, says: "We are proud to be the
first operator in Armenia to offer IPTV, and are convinced it will
be popular with our customers. We chose Ericsson’s market-leading
technology and services, and capability to help us bring this new
offering to market quickly and efficiently."

Jan Campbell, Head of Eastern Europe and Central Asia, at Ericsson,
says: "This deal reflects Ericsson’s ability to deliver innovative
multimedia solutions. We are delighted to partner with Ucom and help
them provide customers with a truly personalized, interactive and
high-quality TV experience."

Ericsson’s IPTV solution for Ucom includes IPTV middleware; a
content-distribution platform; the customized consumer portal and
GPON technology. The agreement also includes systems integration of
operational management tools and consultancy services.

Ericsson’s GPON fiber-access solution, EDA 1500, provides the
highest bandwidth capacity on the market and supports a wide range of
applications and services, in particular bandwidth-demanding services
such as unicast and broadcast video and TV.

Ericsson is the world’s leading provider of technology and
services to telecom operators. Ericsson is the leader in 2G, 3G
and 4G mobile technologies, and provides support for networks with
over 1 billion subscribers and has a leading position in managed
services. The company’s portfolio comprises of mobile and fixed network
infrastructure, telecom services, software, broadband and multimedia
solutions for operators, enterprises and the media industry. The
Sony Ericsson and ST-Ericsson joint ventures provide consumers with
feature-rich personal mobile devices.

Ericsson is advancing its vision of "to be the prime driver in
an all-communicating world" through innovation, technology, and
sustainable business solutions. Working in 175 countries, more
than 75,000 employees generated revenue of SEK 209 billion (USD
32.2 billion) in 2008. Founded in 1876 with the headquarters in
Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and
NASDAQ New York.

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Media Relations Phone: +46 8 719 69 92 E-mail:
press.relations@ericsson.com : mailto:press.relations@ericsson.com

Pressbackgrou nder IPTV :
c/iptv.pdf :