FIRST REGIONAL ADBOOK CONTEXTUAL ADVERTISING SERVICE TO BE PRESENTED IN YEREVAN

/PanARMENIAN.Net/
25.06.2009 14:38 GMT+04:00

/PanARMENIAN.Net/ On June 26 Yerevan will host First regional Adbook
Contextual Advertising Service presentation.

Contextual advertising is a form of targeted advertising for
advertisements appearing on websites or other media, such as content
displayed in mobile browsers. The advertisements themselves are
selected and served by automated systems based on the content displayed
to the user.

RA Deputy Economy Minister Vahe Danielyan, UITE executive director
Karen Vardanyan and Russian and Canadian advertising & communications
experts will speak at the presentation. The experts will expand on
contextual advertising possibilities in the development of business
and social sectors in financial crisis circumstances.

The presentation will host over 200 representatives of private sector,
IT enterprises, international organizations, tour operators and
governmental institutions.