AMERIA IMPLEMENTS STUDIES OF OPINION LEADERS’ IMPACT ON THE PUBLIC

PanARMENIAN.Net
25.08.2009 17:11 GMT+04:00

/PanARMENIAN.Net/ Within the framework of the European Neighbourhood
Policy, a consortium lead by MWH Global with TNS Opinion and Mostra
Communication implements the project "Opinion Polling and Research"
in 15 countries including Armenia from March 2009 to March 2011. The
first stage of the project is a baseline survey of opinion leaders
from May to August 2009. Ameria was chosen by the consortium to
implement the baseline studies in Armenia.

The general objective of the project is: to generate better information
about the sources of information of different target groups in
the countries, as well as about their awareness, understanding
and perception of the EU and the role it plays in their respective
countries; to test messages aiming at getting the overall EU policies
and actions across or shift opinion; to provide a reliable research
basis for the EU-related communication and information activities in
beneficiary countries.

100 respondents are chosen, including well known politicians,
high level state officials, top managers from the private sector,
media professionals, religious leaders, NGO representatives
and scientists. The activities of this stage include sampling,
participation in development of survey instruments, testing of
questionnaires, training of interviewers, field work, quality control
and reporting.

The scope of the project activities cover opinion polls and opinion
research, expert group research (through focus groups). Based on
the evaluations the project will provide strategic, analytical
support to the communication activities of the European Commission,
its Delegations in European neighbourhood policy countries including
Armenia.