THE FIRST STAGE OF BASELINE SURVEY OF OPINION LEADERS TO BE OVER IN AUGUST
ARKA
Aug 25, 2009
YEREVAN, August 25. Within the framework of the European Neighborhood
Policy (ENP) initiative, a consortium led by MWH Global with TNS
Opinion and Mostra Communication implements a project "Opinion Polling
and Research" (OPPOL) in 15 ENP countries including Armenia from March
2009 to March 2011. The America Bank told ARKA that the first stage
of the project is a Baseline Survey of Opinion Leaders from May to
August 2009.
Owning to the operational expertise in similar projects, Ameria
was entrusted by the Consortium to implement the baseline studies
in Armenia.
The general objective of the OPPOL project is to generate better
information about the sources of information of different target groups
in the ENPI (European Neighborhood Policy Instruments) countries, as
well as about their awareness, understanding and perception of the EU
and the role it plays in their respective countries; to test messages
aiming at getting the overall EU policies and actions across or shift
opinion; to provide a reliable research basis for the EU-related
communication and information activities in beneficiary countries.
Currently Ameria implements the Baseline Studies. Seven categories of
Opinion leaders (top experts and leaders in certain areas whose opinion
is of public importance) have been identified. Within these categories
100 respondents are chose n, including well known politicians, high
level state officials, top managers from the private sector, media
professionals, religious leaders, NGO representatives and scientists.
The activities of this stage include sampling, participation in
development of survey instruments, testing of questionnaires, training
of interviewers, field work, quality control and reporting. All the
interviews were conducted using face-to-face method. Chosen methodology
of research, thorough preparatory activities, professionalism of
interviewers and management staff, as well as extensive experience in
conduction of such assignments ensure the most effective implementation
process and achievement of the highest quality results within the
limited time frame.
The scope of the OPPOL project activities cover opinion polls and
opinion research, expert group research (through focus groups)
and summative evaluations of the ENP awareness activities will be
implemented through the EU initiatives. Based on the evaluations
the Project will provide strategic, analytical support to the
communication activities of the European Commission, its Delegations
in ENPI countries including Armenia, ENPI regional projects and
other communication partners. This should serve to better inform
target audiences in beneficiary countries by improving the EU-related
communication and information activities on the basis of reliable
research.
Ameria is a leading full-service advisory firm in Armenia with
significant activi ty in the areas of corporate restructuring,
mergers, acquisitions, legal advice, direct and portfolio investments,
government and corporate securities markets, business and strategic
planning, financial advisory and tax planning, foreign-trade
facilitations, project and company assurance, etc. As part of Ameria
Group, Ameria renders independent, confidential, and objective counsel
through a uniquely harmonious and efficient system of five advisory
units: Management Advisory Services, Financial Advisory Services,
Assurance and Taxation, Legal Practice and Investment Banking.