VIVACELL-MTS LAUNCHES ‘DON’T TALK AND DRIVE’ CAMPAIGN

ArmInfo
2009-09-01 14:38:00

ArmInfo. On August 27 VivaCell-MTS launched its "Don’t Talk and Drive"
campaign aimed at increasing the road safety awareness of mobile
service users in Armenia.

Though it may seem strange a mobile operator calls subscribers to
keep back from using phones while driving, VivaCell-MTS is ready to
concede some revenue for the safety of Armenians. According to recent
statistics the number of road accidents as a result of talking over
the phone or sending/receiving messages while driving is continuously
growing. And as a corporate citizen, VivaCell-MTS feels responsible
for raising the awareness in the Armenian society on this vital issue.

During the campaign drivers will be reminded not to use mobile phones
while driving via billboard advertising both on the roads of Yerevan
and on the main highways entering the city.