YEREVAN HOSTS "PRODUCT OF THE YEAR" 3RD NATIONAL AWARD CEREMONY

/PanARMENIAN.Net/
10.09.2009 21:31 GMT+04:00

/PanARMENIAN.Net/ In 2009, despite the crisis, "Product of the year"
national award nominated even more products compared with 2008.

Over 50 organizations applied for participation, submitting 80
products names.

The award was granted in two categories: food products and day-to-day
goods.

During a year experts were monitoring product demand dynamics,
comparing it with data provided by retail points. Rating results
were confirmed by expert council, which included retail and wholesale
companies’ managers and marketing specialists.

As a result, 33 products presented by 19 companies were nominated
(only 7 of them imported gods). 3 manufacturers were awarded Grand
prix: Shog (melted butter and sunflower oil), Good Samaritan (sausages)
and New Plast (heating systems).

"Product of the year" award was granted to: ASA (ice cream
manufacturer), Ayg bottled spring water by Arzni Group, Mea Ararat and
Latino (tea and coffee products, importer Alex Grig), Tri Korochki
crackers by Snackarm, Pasta Imperia macaroni, Vinar wine by Brest,
Cigaronne Diamond (tobacco products), Oval Plastic (disposable food
containers), Aquafresh (toothpastes), Termoros-Ar (heaters), Konte
Elegant (tights, detergents), Galaxy office paper by APST.

"Product of the year" award is recognition of product’s high quality
as well as skilful marketing and promotion strategy.

Award ceremony was attended by politicians, representatives of major
Armenian and foreign companies and trade chains, artists and public
authorities.