ARMENIAN WINEMAKERS SHOULD MERGE INTO SINGLE BRAND TO JOIN EUROPEAN MARKET

PanARMENIAN.Net
07.10.2009 16:53 GMT+04:00

/PanARMENIAN.Net/ Armenian wine making companies should merge into
one brand to be able to join European market, wine-making technology
Professor Mario Baribieri told a seminar devoted to winemaking problems
in Armenia. Discussion was held within the scope of "Trevizon for
Armenuia" program (organizer: Civilitas foundation).

As early as 50-60 years ago, Trevizon was faced with crop gathering,
acquisition and realization problem and in such circumstances,
cooperatives pursuing common goals acquired plants whose income was
shared among owners. "That enabled them to avoid the risk of losing
grape," speaker said.

Barieberi also noted that during meetings with Armenian winemakers he
had noticed great potentials for creating such cooperatives which may
"pave the way to European market."

Italian Wine-maker particularly focused on "Areni" grape as a
high-quality sort. He also stressed the need for "creating a local
expert group engaged in enhancing the quality of local sorts."

Besides he noted that quality of Armenian wine suffered from obsolete
production technologies. "Some Armenian and Italian factories
already have agreement on delivering relevant equipment to Armenia
for enhancing and accelerating wine production process," he said.