ARMENIAN WINES ARE NON-COMPETITIVE IN EUROPEAN MARKET
ArmInfo
2009-10-07 12:56:00
ArmInfo. Armenian winemakers could compete in the European market
if they improved the production quality, winegrowing and winemaking
professor of Treviso Italian province Mario Barbieri told journalists
at Wednesday press- conference. M. Barbieri and his colleagues arrived
in Armenia to take part in a Roundtable on a topic of winemaking,
organized by Civilitas Armenian Foundation. According to him, it is
incorrect to compare the Armenian wines with the Italian ones by their
quality. ‘Each wine has its colour and taste and speaks the language
of the producing country’, he said. Meanwhile, the professor said just
some Armenian wines may be represented in the European markets and, in
order to compete, the local producers must improve the product quality.
It is especially important to use only the local species of grapes,
as well as professional tools and lines of bottling, M. Barbieri
said. According to him, it is important to create cooperatives and
consortiums in Armenia instead of small producers for achievement of
more results.
By estimations of the Armenian specialists, about 800,000 bottles of
wine are exported form Armenia per year, and the potential makes up
3-4 mln bottles.