VICE PRESIDENT OF MTS: IT WILL BE UP TO OUR SUBSRIBERS TO DECIDE IF THE WORD ‘VIVACELL’ WILL BE LEFT IN THE NAME OF OUR BRAND

ArmInfo
2009-10-29 18:08:00

ArmInfo. It will be up to our subscribers to decide if the word
"VivaCell" will be left in the name of our brand, Vice President of
MTS Oleg Raspopov said today while inaugurating 3G service in Armenia.

MTS highly estimates the brand of its Armenian subsidiary. "It is a
strong brand and we are satisfied with it," Raspopov said.

Director General of VivaCell-MTS Ralph Yirikian said that subsidiaries
of MTS must work under a similar brand. So, in the long run,
VivaCell-MTS will be called MTS-Armenia. "However, we will seriously
study this issue and will consider the views of our subscribers.

That’s why we have no specific deadline for the change of the brand.

This may happen in 2010 or 2011. For the moment, we are satisfied
with our co-branding status," Yirikian said.

K-Telecom (VivaCell-MTS brand) has been 80% subsidiary of MTS since
Sept 2007. In Sept 2008 the company changed its VivaCell brand to
VivaCell-MTS co-branding.